Laura Hall
Senior marketing and creative leader spanning brand strategy, integrated marketing, communications, and creative operations, with a design foundation and a track record of leading complex work from direction through execution.
Integrated Marketing · Brand · Creative Operations
Portland, OR · Hybrid or Remote
I’m a multidisciplinary marketing and creative leader with experience spanning brand marketing, integrated marketing, communications, creative operations, and complex marketing and creative programs.
I started my career as a designer and progressed through art direction and creative direction, building a strong foundation in brand, audience, and creative quality. Over time, my work expanded into broader marketing leadership—shaping strategy, leading integrated campaigns and digital initiatives, managing complex cross-functional work, and building the processes and partnerships that help teams work effectively.
Today, I bring together those disciplines: marketing strategy and execution, brand stewardship, creative and content leadership, stakeholder management, and the operational structure needed to move complex work forward.
About me.
Selected work.
Brand, design, campaigns, and creative operations across complex organizations and programs.
BRAND + DIGITAL
Oregon Emergency Homelessness Response
CLIENT
State of Oregon / Oregon Housing & Community Services
Led a statewide brand and digital initiative supporting Oregon’s emergency homelessness response, from early strategy through launch. Brought together identity development, consolidation of three legacy websites, content strategy and governance, accessibility, Spanish-language adaptation, stakeholder review, and staff training to create a more unified and sustainable digital experience.
ROLE
Content Strategy + Creative Lead
BRAND + INTEGRATED MARKETING
Energy Trust of Oregon
CLIENT
Energy Trust of Oregon
Led statewide brand marketing and integrated campaigns for energy-efficiency programs, connecting strategy, creative, digital, paid media, email, print, and partner communications. Directed brand stewardship and creative quality while coordinating program teams, agency and vendor partners, budgets, schedules, and high-volume customer-facing work.
ROLE
Brand Leadership · Creative Direction · Marketing
INTEGRATED CAMPAIGN + CREATIVE DIRECTION
Find Your Healthy Place
CLIENT
Oregon’s Health CO-OP
Led creative strategy and direction for an integrated healthcare enrollment campaign across digital, print, radio, and social. Developed a cohesive campaign experience across audiences and channels, supporting enrollment of more than 15,000 new members.
ROLE
Creative Direction + Campaign Strategy
INTEGRATED MARKETING + COMMUNICATIONS +
CREATIVE OPERATIONS
511NY Rideshare
CLIENT
New York State Department of Transportation
Led integrated marketing and creative operations for a statewide transportation program, coordinating campaigns and customer communications across web, email, social, digital, print, and partner channels. Rebuilt workflows for intake, briefs, prioritization, reviews, approvals, production tracking, QA, and asset management—helping increase output by approximately 20% while reducing turnaround time and production costs by approximately 15%.
ROLE
Creative Operations + Program Lead
