Laura Hall

Integrated Marketing · Brand · Creative Operations

Senior marketing and creative leader spanning brand strategy, integrated marketing, communications, and creative operations, with a design foundation and a track record of leading complex work from direction through execution.

View selected work.

Portland, OR · Hybrid or Remote

I’m a multidisciplinary marketing and creative leader with experience spanning brand marketing, integrated marketing, communications, creative operations, and complex marketing and creative programs.

I started my career as a designer and progressed through art direction and creative direction, building a strong foundation in brand, audience, and creative quality. Over time, my work expanded into broader marketing leadership—shaping strategy, leading integrated campaigns and digital initiatives, managing complex cross-functional work, and building the processes and partnerships that help teams work effectively.

Today, I bring together those disciplines: marketing strategy and execution, brand stewardship, creative and content leadership, stakeholder management, and the operational structure needed to move complex work forward.

About me.

Selected work.

Brand, design, campaigns, and creative operations across complex organizations and programs.

BRAND + DIGITAL

Oregon Emergency Homelessness Response

CLIENT: State of Oregon / Oregon Housing & Community Services

Led a statewide brand and digital initiative supporting Oregon’s emergency homelessness response, from early strategy through launch. Integrated identity development, consolidated three legacy websites, and led content strategy and governance, accessibility, Spanish-language adaptation, stakeholder review, and staff training to deliver a more unified, sustainable digital experience.

ROLE
Content Strategy + Creative Lead

INTEGRATED CAMPAIGN + CREATIVE DIRECTION

Find Your Healthy Place

CLIENT: Oregon’s Health CO-OP

Led creative strategy and direction for an integrated healthcare enrollment campaign across digital, print, radio, and social. Developed a cohesive campaign experience across audiences and channels, supporting enrollment of 15,000+ new members.

View campaign presentation

ROLE
Creative Direction + Campaign Strategy

BRAND + INTEGRATED MARKETING

Energy Trust of Oregon Creative

CLIENT: Energy Trust of Oregon

Led statewide brand marketing and integrated campaigns for energy-efficiency programs, aligning strategy, creative, digital, paid media, email, print, and partner communications. Directed brand stewardship and creative quality while coordinating program teams, agency and vendor partners, budgets, schedules, and high-volume customer-facing work.

ROLE
Design + Brand + Creative leadership

INTEGRATED MARKETING + COMMUNICATIONS +
CREATIVE OPERATIONS

511NY Rideshare

CLIENT: New York State Department of Transportation

Led integrated marketing and creative operations for a statewide transportation program, coordinating campaigns and customer communications across web, email, social, digital, print, and partner channels. Rebuilt workflows for intake, briefs, prioritization, reviews, approvals, production tracking, QA, and asset management, increasing output by about 20% while reducing turnaround time and production costs by about 15%.

ROLE
Communications + Creative + Lead

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